No professional converts 100% of their quotes into real work, and expecting that to happen creates needless frustration. What matters is what you do with each rejection, rather than avoiding them entirely.
Don't take it personally
A rejected quote doesn't necessarily mean the work or price was wrong: the client may have decided to postpone the project, found a cheaper option without the same guarantees, or simply changed priorities. Reacting professionally, without excessive pushing, leaves the door open for future contact.
Ask the reason, tactfully
A brief, friendly question about why the client decided not to go ahead (without pressuring) can give valuable information: whether the reason is price, timescale or simply that they've postponed the work, each answer points future improvements in a different direction.
Keep a record of the conversion rate
Noting how many quotes are sent and how many become real work lets you spot patterns: if the conversion rate is consistently low, it may indicate the price is out of line with the market, or that the way the quote is presented needs improving.
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