Decorative finishes such as Venetian stucco or microcement on walls multiply the cost of conventional paint by 3 or 4, and the client needs to understand why before receiving the quote.
Venetian stucco: layers and hand polishing
Venetian stucco is applied in several thin coats with a trowel, each with its own drying time, and is polished and waxed by hand to achieve the characteristic depth and shine. The whole process can take several days per room, compared with a single day of conventional painting.
Microcement on walls: demanding preparation
Microcement needs a very well-prepared substrate (specific primer, sometimes fibre mesh at joints) and is applied in several thin coats with a final sealer, a process that takes experience to avoid leaving visible overlap marks.
Why it justifies the price
The material cost alone is already several times higher than emulsion paint, but most of the final price lies in specialised labour and application time. Quoting it as a clearly distinct item from "standard paint" avoids unfair comparisons with conventional painting quotes.
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